Job Responsibilities
- Websites, mobile apps, emails, social media, blogs
- Marketing materials
- Press and print advertising
- Press releases
- Sales letters
- Articles
- Brochures
Job Role
- Understanding the message the client is seeking to deliver
- Translating this into attractive, attention-retaining copy
- Ensuring that communication is accurate, clear, complete, correct and consistent with the relevant branding
- Perfect grammar and syntax
- Receiving feedback and using it to grow and improve as a writer
- Understanding client specifications to craft copy that is on-brand
- Working with the creative director to devise creative strategies
- Producing creative ideas for innovative campaigns
- Researching, writing, editing, and coordinating production of all corporate and marketing communications materials
- Writing marketing collateral; newsletters and employee communications; speeches and executive communications; and press releases and fact sheetsIf a blank page is the medium where you conceive ideas,
Skills
Digital Copy Writing Creative Conception Creative Campaign Development Creative Writing
